More than your average fruit blend snack: We’re on a mission to make happy, healthy snacking a habit. Encouraging kids and families to squeeZ’ out the best.
Here For a Good Time
Only the Good Stuff, Since Day One
Our story starts in 1881, from a fruit factory in France. Fast-forward more than a century, and we’re more committed than ever to
bringing out the best in families everywhere.
1881
When it all began. The creation of our original applesauce and puree factory in Boué, France.
1922
Materne’s founder, Edmond Materne, buys the Boué applesauce factory and expands his business.
1998
Materne creates Pom’PotesTM, the first ever fruit in a pouch!
2008
Materne expands to the US with the launch of the GoGo squeeZ® brand. Apple Apple & Apple Strawberry are the first two flavors.
2008
GoGo squeeZ® hits a milestone of one million pouches sold in the US!
2011
In March of 2011, the GoGo squeeZ® & TerraCycle® partnership begins.
2011
In April of 2011, the Materne North America, GoGo squeeZ® headquarters opens in NYC.
2011
In November of 2011, the first US production of GoGo squeeZ® begins in Traverse City, Michigan.
2012
In July 2012, GoGo squeeZ® Organic launches.
2014
GoGo squeeZ® fruit & veggieZ line launches.
2014
First production of GoGo squeeZ® in Nampa, Idaho begins.
2016
Our innovative pantry-friendly snack GoGo squeeZ® YogurtZ launches.
2019
Our smoothie snack in a pouch, GoGo squeeZ® Morning smoothieZ, launches.
2020
In May 2020 our bigger pouch for bigger kids, GoGo squeeZ® BIG, launches.
2022
Materne is acquired and joins the Bel Group brand family.
2023
Our Traverse City, Michigan plant becomes landfill free.
2024
Our new sports snack innovation, GoGo squeeZ® Active Fruit Blend with Electrolytes, launches.
Seeding It Forward
Fun fruit flavor isn't our only focus: We're defining a future where good has more room to grow. From the resources we rely on, to the communities we reach, each step demonstrates our commitment to improving our sustainability and outreach efforts.
Factory sustainability efforts
The best snacks are made with the best intentions at heart. That’s why we source our fruits from evolved farms and orchards right here in the U.S.
Caps Made With 40% Less Plastic*
At GoGo squeeZ, we are constantly challenging ourselves to do better. This is why we are thrilled to introduce our new caps made with 40% less plastic! Be on the lookout for these caps, available with our pouches. This change is part of our journey to become more sustainable and reduce our plastic footprint. With less plastic, our caps are now lighter, more flexible, and come with a new open & close feature.
*compared to GoGo squeeZ and GoGo squeeZ fruit & veggieZ caps before May, 2021.
Turning Pouches into Playgrounds
Our partnership with TerraCycle® helps create a second life for used GoGo squeeZ® pouches—turning them into playground equipment and other fun items.
Giving back is at our core
The economic impact of the 2020 pandemic left many people and households struggling to get by. As a response to this growing food insecurity across the U.S., GoGo squeeZ stepped up their donation program to help during these challenging times, and beyond.
Through a partnership with Feeding America and hundreds of other nonprofits including hospitals, schools, food banks and other local community organizations, GoGo SqueeZ® has, and continues to, donate over 150 tons of product each year.
Gogo Partners
We aren’t just good at making snacks, we’re good about making sure that
everything we do works to reduce our environmental footprint - from
packaging and farming to manufacturing and recycling.
The Good That Goes In
From seed to shelf to squeeZ: Our proprietary process and ingredients are
held to high standards. Just ask the local farmers making happy, nutritious
snacking a reality.
Diversity
At GoGo squeeZ®, we are committed to creating an equitable and inclusive
environment where all can feel welcome, respected, supported, and valued. We strive to work together to fully unleash potential by attracting diverse talent, creating a sense of belonging, developing our people, and positively impacting our community.
Careers
We are seeking GoGo-getters! Learn more about joining our team of passionate individuals who love helping families live happier and healthier each day.
